Industry
Law Firm
Products
WatBox
Customer Overview
- The client is a law firm specializing in immigration law and adoption law. Their services include assisting businesses in legally petitioning for foreign workers, preparing successful applications for permanent residency and citizenship, and representing underserved populations such as immigrant women and unaccompanied children. They are dedicated to passionately representing the interests of their clients.
- Established in 2003, the firm is based in Salem, Virginia, and utilizes Salesforce as its primary matter management system.
Problem Statement
- Poarch Thompson Law specializes in assisting immigrants with their visa and legal consultations, necessitating interactions with individuals from various countries.
- Despite utilizing Salesforce and an SMS package for communication, they encounter difficulties in receiving prompt responses via emails and SMS.
- Engaging in brief conversations and quick chats with their international prospects proves challenging.
Solution Implemented
- Watbox proposed and implemented a solution within their Salesforce instance, integrating a single sales number.
- This enables case managers and paralegals to initiate conversations with prospects directly from Salesforce Matter (case) through the WhatsApp channel.
- All customer responses regarding the Matter are conveniently accessible to the Matter team through WhatsApp.
Result
- An easy interaction with international customer from the CRM.
- 50% increased Lead conversion.
- 15% time saved for closing a Matter with quick responses in WhatsApp channel
.